Boston, MA (March 8, 2022) – Fort Point Capital, a Boston-based private equity firm, announced today that its portfolio company EventLink has acquired OutCold, a leading experiential marketing agency. Kirkland & Ellis, Dickinson Wright, and CliftonLarsonAllen advised EventLink, while EBB Group served as the exclusive financial advisor to OutCold in the transaction.
Fort Point Capital is a private equity firm that invests in business services companies in the lower middle market, in partnership with strong management teams. EventLink is a leading provider of experiential marketing services and has built a reputation for creating and executing some of the most logistically challenging marketing events in North America.
Based in Chicago, Illinois, OutCold provides mobile marketing, experiential tours, custom builds, event production and sampling, staffing and custom displays with strong expertise in vehicle-based tours. Fritz Heffinger, Managing Partner of OutCold, noted, “This is an incredibly exciting time for OutCold and our expanding team. We are impressed by what EventLink has built and we’re excited to combine the two companies’ complementary skillsets, enhanced capabilities and resources to better serve our customers.”
Kevin Otis, EventLink’s President and CEO, commented, “We are thrilled and excited to welcome the entire OutCold team and their extraordinary skill set and complementary client base to our platform. Fritz and Holly Heffinger have quickly built an impressive client portfolio that is highly valued and allows us to expand our footprint into new industry verticals and provide additional services. We’re looking forward to bringing their knowledge and experience to our combined portfolio of customers as we continue to grow.”
Regarding EBB Group’s involvement, Fritz Heffinger expressed that “EBB was crucial to not only helping with the sale of my company, but also being able to guide me step by step and help me understand what was really happening. I have never sold a company and had no idea how much I didn’t know and how much I could learn from my EBB team Tim and Jeff. I can’t thank them enough!”
If you would like more information about EBB Group or have questions regarding the firm’s role in this transaction, please contact the team member(s) listed below.
| Eric White | Timothy R. Binney |
| Chief Executive Officer | Managing Director |
| (972) 440-1070 | (773) 960-8979 |
| ewhite@ebbgroup.net | tbinney@ebbgroup.net |
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